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2 Apr 2008

Roussillon: Present and Future, a mini-thesis: appendices p2


Click here for the whole dissertation and bibliography (goes to 'more wine words').

Appendices part 2: production & sales data, questionnaires, list of participating estates

SECTION 3: RESULTS AND ANALYSIS

(A) PRODUCTION AND SALES TABLES

(i) Production 2005-2006
2006 harvest: VDN (*1)
Wine
Surface ha
Total vol hl
Co-ops hl
Banyuls white
113
2836
2542
Banyuls red
864
21240
16944
Banyuls GC*
159
3605
3570
Muscat Rives*
4871
105440
78276
Grand Rouss*
296
7190
3384
Maury white
38
971
782
Maury red
232
5404
3226
Rives red*
2204
49996
43754
Rives amb*
2667
58801
50401
Total VDN
11444
255483
202879
2005 harvest: VDN (*1)
Wine
Surface ha
Total vol hl
Co-ops hl
Banyuls white
95
2652
2285
Banyuls red
877
18365
13826
Banyuls GC*
222
4170
4112
Muscat Rives*
5123
106408
75731
Grand Rouss*
1697
43920
37407
Maury white
70
1389
1199
Maury red
491
10666
7850
Rives red*
891
19204
13651
Rives amb*
2562
54844
43181
Total VDN
12028
261618
199242
*Banyuls Grand Cru; Muscat de Rivesaltes; Grand Roussillon red, white and rosé combined; Rivesaltes red includes Tuilé and Grenat styles; Rivesaltes ambré. Volume figures are in hectolitres of finished wine i.e. include fortifying alcohol.
2006: Côtes du Roussillon and Villages (*1)
Wine
Surface ha
Total vol hl
Co-ops hl
CDR white
142
4345
2556
CDR red
3022
111119
81047
CDR rosé
2419
94983
81135
CDR Villages
1493
43871
25495
CDRV Cara*
150
5349
5349
CDRV Latour*
99
3719
3434
CDRV Lesqu*
22
840
833
CDRV Taut*
316
11108
7818
CDR Aspres
32
1085
359
Collioure wh
76
2556
1967
Collioure red
401
13096
11075
Collioure rosé
119
3874
2922
Total CDR/V
8291
295945
223990
2005: Côtes du Roussillon and Villages (*1)
Wine
Surface ha
Total vol hl
Co-ops hl
CDR white
183
5156
2836
CDR red
2837
100365
70980
CDR rosé
2949
114360
92773
CDR Villages
1637
47446
28619
CDRV Cara*
171
5620
5396
CDRV Latour*
167
4974
2971
CDRV Lesqu*
28
823
680
CDRV Taut*
289
11270
8179
CDR Aspres
59
1404
621
Collioure wh
75
2476
1969
Collioure red
389
12230
9547
Collioure rosé
116
3941
2318
Total CDR/V
8900
310065
226889
*Côtes du Roussillon Villages + four named village subzones = Caramany, Latour-de-France, Lesquerde and Tautavel.
2006: Vins de pays, vins de table & other (*1)
Wine
Surface ha
Volume hl
Co-ops hl
Surplus* hl
VDP white*
1598
77944
60838
40914
VDP red*
5112
249625
179968
13170
VDP rosé*
1642
84074
63795
12466
Total VDP*
8352
411643
304601
66550





VDT white
142
6640
3496
2572
VDT red
638
38708
23627
3216
VDT rosé
120
7917
4709
16
Total VDT
900
53265
31832
5804





Mistelle/liqu*
49
5613
5613

Must/juice*

12345
10480

Vines no prod*
451








Total 2006
29,487 ha
1,034,294 hl
779,395 hl
72,354 hl
2005: Vins de pays, vins de table & other (*1)
Wine
Surface ha
Volume hl
Co-ops hl
Surplus* hl
VDP white*
1756
87879
68307
40684
VDP red*
6298
303175
214855
9845
VDP rosé*
1908
104060
81685
15258
Total VDP*
9962
495114
364847
65787





VDT white
190
7219
3834
6590
VDT red
989
55556
30052
6610
VDT rosé
162
8452
4902
4188
Total VDT
1341
71227
38788
17388





Mistelle/liqu*
3
3672
3656

Must/juice*

15841
12174

Vines no prod*
772








Total 2005
33,006 ha
1,157,537 hl
845,596 hl
83,175 hl
*VDP = sum of vin de pays Côtes Catalanes, d’Oc, des PO and Côte Vermeille (in descending order). *Surplus excludes 38,500 hl of wine lees included in 05-06 CIVR figures for accounting purposes. *Mistelles / vins de liqueurs = other fortified or sweet wines. *Grapes, must, juice and concentrate. *Young vines not in production.

(ii) Vine plantings/removal by variety in 2005 (*12)

Variety
ha
04 v 05 %
Diff remove
v plant -/+
ha 04/05
Diff remove
v plant -/+
last 22 yrs
Grenache noir
7305
-1
-61
-567
Carignan
5978
-7
-373
-12877
Syrah
4819
6
+333
+4309
Mourvèdre
931
3
+53
+850
Merlot
749
1
+28
+665
Cabernet sauvignon
541
5
+47*
+654*
Lledoner pelut
289
-3


Cinsaut
113
-11


Cabernet franc
102
15
*
*
Chenanson
69
-3


Total red
20898
-1
-62*
-7970*
Muscat petits grains
3232
-2
-25
+1101
Macabeu
3118
-8
-207
-3287
Muscat d’Alexandrie
2671
-4
-72
+222
Grenache blanc
1920
-10
-241*
-6343*
Grenache gris
1408
-7
*
*
Chardonnay
553
-1
+4
+520
Vermentino
101
-1


Sauvignon
94
-4


Viognier
92
2


Tourbat (Malvoisie)
29
-12


Marsanne
27
4


Roussanne
33
27


Total white
13278
-6
-541*
-7731*
TOTAL
34175
-3
-603
-15701
Miscellaneous*
233
-7
*
*
*Plantings quoted as ‘Cabernet’ = Sauvignon/Franc combined. *Red varieties: include Alicante & Aramon (virtually all ripped up), 1 ha Tempranillo planted 04/05 and 9 ha Cinsaut removed. *White varieties: Grenache blanc/gris plant/remove figs amalgamated, 7 ha Roussanne planted. *Miscellaneous includes 83 ha of Carignan blanc, 10 ha pulled up.

(iii) Production v shipments 2001-2006 (*1)
VDN
*
Muscat Rive
Banyuls
Rive/GR/Maur
2001 volume hl
160,600
22623
176391
shipments hl
-137,040
-24622
-212372
surplus/deficit
23,560
-1999
-35981




2002 volume
157,079
24978
174649
shipments
-140,964
-24300
-205902
sur/def
16,115
678
-31253




2003 volume
138,342
25965
153069
shipments
-129,642
-23872
-194878
sur/def
8,700
2093
-41809




2004 volume
111,555
23668
134799
shipments
-125,491
-22675
-188435
sur/def
-13,936
993
-53636




2005 volume
106,408
25193
130024
shipments
-120,027
-15683
-163119
sur/def
-13,619
9510
-33095




2006 volume
108,798
27680
122241
shipments
-115,719
-21849
-167499
sur/def
-6,921
5831
-45258
*Muscat de Rivesaltes; Banyuls and Grand Cru; all other Rivesaltes styles, Grand Roussillon and Maury together. Figures are for the PO only (the Rivesaltes and GR AOCs extend into the Aude département).
Dry AOC wines
*
CDR W/R/R
CDR Village
Collioure
2001 volume hl
280658
100091
15129
shipments hl
-187279
-75288
-14804
surplus/deficit
93379
24803
325




2002 volume
200498
84206
16468
shipments
-196282
-80608
-14143
sur/def
4216
3598
2325




2003 volume
194864
79455
16505
shipments
-195625
-86989
-14911
sur/def
-761
-7534
1594




2004 volume
233144
72255
18804
shipments
-227006
-58476
-14715
sur/def
6138
13779
4089




2005 volume
221496
70103
18646
shipments
-205410
-56506
-8101
sur/def
16086
13597
10545




2006 volume
209346
65665
20352
shipments
-210685
-54351
-16144
sur/def
-1339
11314
4208
*Côtes du Roussillon white, red (incl. Aspres) and rosé together; all Côtes du Roussillon Villages red; Collioure white, red and rosé.

(iv) Shipments by channel France & export (*1)
AOC dry wines
Channel %
2001/02
2002/03
2003/04
2004/05
2005/06
Private customers
23
18
18
20
17
Convenience stores
3
2
3
2
2
Wine merchants
2
2
2
3
2
Restau/hotels
3
3
2
2
2
Discounters
28
25
30
33
36
Multiple grocers
10
9
8
11
14
Exports
31
41
37
29
27
Shipments hl
283548
315932
302439
276467
257110
AOC VDN
Channel %
2001/02
2002/03
2003/04
2004/05
2005/06
Private customers
10
10
10
10
10
Convenience stores
3
4
4
4
4
Wine merchants
2
2
2
2
2
Restau/hotels
1
1
1
1
1
Discounters
25
25
24
24
25
Multiple grocers
57
56
57
58
56
Exports
2
2
2
2
2
Shipments hl
395853
370777
359635
322806
329194

(v) Sales in France 2006 (Hyper/supermarkets & discounters *1)
VDN
Wine/region*
Value €
% change 05
Average price
Muscat Roussillon
70,409,214
-0.8
5.81
Muscat Rivesaltes
36,266,218
+0.3
5.35
VDN excl. Muscat
40,991,048
-4
3.47
Grand Roussillon
20,391,199
-0.7
2.61
Other Rivesaltes
16,433,395
-7.6
4.83
Maury
628,530
-8.7
8.16
Banyuls
3,420,850
-3.7
6.50
Muscat Frontignan
7,776,429
-2.6
7.90
Muscat B de V
4,524,152
-4.7
12.33
Muscat Samos
15,903,027
-1.2
5.12
Muscat St. J de M
506,085
+3.7
8.98
Dry wines: Languedoc-Roussillon v other
Wine/region*
Value €
% change 05
Average price
AOC Lang-Rouss
131,660,848
-2.5
3.16
VDP d’Oc
201,172,560
+9.6
2.43
Bordeaux
877,373,696
+0.7
5.31
Rhone
306,568,608
-2
3.61




AOC L-R white
8,809,860
-1.5
4.29
AOC Rouss white
353,513
-1.1
6.18
L-R rosé
16,840,716
+2.9
3.31
Roussillon rosé
3,222,145
+38
3.27
L-R red
106,010,272
-3.3
3.07
Roussillon red
9,787,703
+5.2
4.05
VDP PO
2,022,476
-19
2.01
*Total Languedoc-Roussillon all AOCs and colours; Vin de Pays d’Oc all styles; AOC Languedoc-Roussillon white, rosé and red compared to same colours all Roussillon AOCs; VDP PO = other vin de pays from Roussillon, all colours.

(vi) Exports
French wine exports 2006 by value (*13)
Region/type
‘000 €
% change
Total AOC wine:
2,927,963
+13.5
Alsace
103,541
+8.4
Bordeaux
1,271,962
+23.2
Burgundy
577,732
+8.1
Beaujolais
157,939
-4.1
Cotes du Rhone
255,670
+17.4
Languedoc-Roussillon
134,385
-2.6
Loire valley
204,041
+2.7
Vins de pays*
600,508
+1.4
Vins de table
348,236
-0.2
Total inc sparkling
6,159,837
+11.6
Exports 2006 by market and value (*13)
Country
‘000 €
% change
United Kingdom
1,304,588
+9.7
USA
1,020,904
+17.9
Germany
581,707
-0.7
Belgium
539,639
+2.5
Japan
396,536
+10.8
Netherlands
326,478
+3.2
Switzerland
264,958
+9.5
Canada
254,739
+20.8
Italy
277,594
+10.9
Singapore
155,593
+70

QUESTIONNAIRES

Q1 Roussillon winemaker survey
NB. My analysis (strengths, weaknesses, opportunities and threats) of the Roussillon wine industry will be based on “current challenges and reasons why, positive developments and future directions.”
Domaine and location:
Owner’s or manager’s name:
Production and sales
Surface area and varieties:
How many hectares at present?
Would you prefer more or less vineyard to be more profitable?
Are you planting / have you planted or removing / have removed a certain variety or varieties in favour of another, and why?
Generally, yields are low in the Roussillon: advantage or disadvantage?
Production costs, real estate prices:
Vineyard land is less expensive in the Roussillon? Price per ha?
And property prices compared to 5-10 years ago?
If you set up your domaine within the last five years, how long do you expect it to take for a return on investment?
Wine styles as a percentage and price of each (approx retail in €/£/$):
VDN of which Muscat or ambré or red styles
Red white rosé
Do you make a Muscat sec or plan to?
AOC / vin de pays
Bottles / BIB / bulk
Trends 2001-2006?
Channels as a percentage of turnover:
Direct
Multiple grocers / specialists
Independent merchants/wholesalers
On-trade
Export, and which markets?
Other
Trends 2001-2006?
Identity
Does the Roussillon have a distinct image for wine (and quality) among consumers?
And compared to the Languedoc or 'South of France' or Catalonia even?
In France (and still especially for VDNs?)             Abroad
(Also see below)
AOC
Generally speaking, do you think it’s still valid or are the rules too inflexible in terms of today’s market?
What about Côtes du Roussillon as a banner for the region?
Would it be better for the Roussillon to be part of ‘InterSud’ / South of France? Please comment further if you wish.
Do you believe it’s a good idea to develop 'cru' AOCs in the Roussillon – in terms of terroir, philosophy and economics – e.g. create more CDR Villages + village name such as Tautavel?
Or does this make it more complicated for the consumer?
(The Aspres: was the appellation properly thought out in your opinion? Image and price: is the wine enthusiast prepared to pay more for a CDR Les Aspres?)
Tourism
Could you estimate the percentage of your turnover, as a share of your direct sales, due to tourism?
Do you offer any wine tourism events, organised walks, winemaker dinners etc?
Are you a member of an organisation such as 'Tourisme de Terroir en Pyrenées Orientales’ or ‘Gîtes de France’? If so, does it bring in significant income?
If not, are you planning to invest in wine tourism, e.g. build a better reception/tasting area or shop, restore a farm building to offer accommodation?
Organic
Apart from the environmental and marketing advantages, is it really one of the Roussillon’s assets in particular?                   Is organic winegrowing easier here?
I understand that oidium is the most widespread disease – are small quantities of sulphur usually enough to treat it, or is it a very serious problem?

Q1b: the thirty estates
See list below with contact details.

Q2 Roussillon trade questionnaire
My analysis of "the strengths, weaknesses, opportunities and threats for the Roussillon wine industry" will focus on "current challenges, positive developments and future directions." 
Identity - does the Roussillon have a distinct image for wine (and quality) for your customers and the American wine drinker in general? And compared to the Languedoc or south of France or Catalonia even?
Customers - who's buying these wines: specialist wine shops, restaurants, internet sales? What's the average price, retail and in a restaurant, or would be ideally if you imported any Roussillon wines?
What do you think their reds offer in terms of wine styles, quality, value and/or innovation? And theirrosés: does the US market represent a good opportunity?
Do you think the Cotes du Roussillon or CDR Villages appellation is important as a banner for the region? Or better to focus on, e.g. super-vins de pays varietals made from Grenache, Carignan, Syrah?
Is there a market for Vins Doux Naturels in the States? Given the amount of Muscat variety planted, is there any potential for Dry Muscat white wines?

Q3 Roussillon wine writers questionnaire
Identity - does the Roussillon have a distinct image for wine (and quality)? And compared to the Languedoc or south of France or Catalonia even? Please sum up what you consider to be the Roussillon's main strengths and weaknesses.
What do you think their reds offer in terms of wine styles, quality, value and/or innovation? And theirrosés: does the UK market represent a good opportunity for them?
Visibility - do you see more or less of these wines in wine shops or restaurants? Would you buy a bottle and how much would you be prepared to pay?
Do you think the Cotes du Roussillon or CDR Villages appellation is important as a banner for the region? Or is it better to focus on, e.g. super-vins de pays varietals based on Grenache, Carignan, Syrah?
Is there any following for Vins Doux Naturels sweet wines? Given the amount of the Muscat variety planted in the Roussillon, is there any potential for Dry Muscat? Does the style suit British tastes and is Muscat beginning to register interest as a varietal wine?

Q1b The 30 Estates Owner/manager Location Email Phone Website
Mas Alart BELMAS Frédéric Saleilles frederic.belmas@wanadoo.fr 04 68 50 51 89 www.mas-alart.fr
Domaine Calvet-Thunevin CALVET Jean-Roger and THUNEVIN Jean Luc Maury calvet.marie@wanadoo.fr 04 68 59 20 73 / 06 16 66 93 75 www.thunevin.com
Chateau La Casenove MONTÈS Etienne Trouillas chateau.la.casenove@wanadoo.fr 04 68 21 66 33 rhone.vignobles.free.fr/pagesgb/montes.htm
Domaine Cazes CAZES Emmanuel and LAVAIL Lionel Rivesaltes lionel.lavail@cazes.com 04 68 64 08 26 www.cazes-rivesaltes.com
Clot de l'Oum MONNÉ Eric & Lèia OBARA Bélesta emonne@web.de 06 60 57 69 62 www.clotdeloum.com
Mas dels Clots PIQUEMAL Michel Salses-Le-Chateau michel.piquemal@masdesclots.com 04 68 64 20 13 / 06.61.20.99.40 www.masdesclots.com
Domaine Coume del Mas GARD Philippe Banyuls sur Mer coumedelmas@tiscali.fr 04 68 88 37 03 / 06 86 81 71 32
Domaine Coume Majou CHARLIER Luc Corneilla de la Riviere charlier.luc@wanadoo.fr 04 68 51 84 83
Mas Crémat JEANNIN Catherine Espira de l'Agly mascremat@mascremat.com 04.68.38.92.06 www.mascremat.com
Domaine Depeyre DEPEYRE Serge & Brigitte BILE Cases-de-Pene brigitte.bile@orange.fr 04 68 28 32 19
Clos des Fées BIZEUL Hervé Vingrau info@closdesfees.com 04 68 29 40 00 www.closdesfees.com
Domaine Força Réal HENRIQUÈS Cyril et Jean-Paul Millas cyril@forcareal.com 04 68 85 06 07 www.forcareal.com
Domaine Gardiès GARDIÈS Jean Espira de l'Agly gardies.jean@wanadoo.fr 04.68.64.61.16
Domaine Gauby GAUBY Gérard and Lionel Calce domaine.gauby@wanadoo.fr,info@domainegauby.fr 04 68 64 35 19 www.domainegauby.fr
Chateau de Jau DAURÉ Simon and Estelle Cases-de-Pene daure@wanadoo.fr 04.68.38.90.10
Vignobles Bernard Magrez RAYNAL Jean-Marc / Bernard MAGREZ Montner raynalsud@free.fr 06 80 30 72 24 / 04 68 80 24 81 www.bernard-magrez.com
Domaine Marcevol PREDAL Guy Vinca marcevolpredal@wanadoo.fr 04 68 05 74 34
Domaine Matassa LUBBE Tom & HARROP Sam Calce matassa@wanadoo.fr 04 68 64 10 13
Clos de Paulilles DAURÉ Simon / PAGES Frédéric Port Vendres daure@wanadoo.fr 04 68 98 07 58
Domaine Pechpeyrou DE GUITAUT Bertrand Banyuls sur Mer bertrand.evelyne@wanadoo.fr 04 68 82 57 24 / 06 70 76 22 76
Domaine Pithon PITHON Olivier Calce pithon.olivier@wanadoo.fr 06.16.79.82.19 www.domaineolivierpithon.com
Préceptoire de Centernach LEGRAND Vincent Saint Arnac (Maury) legrandvin@wanadoo.fr 04 68 81 02 94 www.la-rectorie.com
Domaine Rancy Brigitte & Jean-HubertVERDAGUER Latour-de-France info@domaine-rancy.com 04 68 29 03 47 / 06 87 11 15 18 www.domaine-rancy.com
Domaine La Rectorie PARCÉ Marc, Pierre, Thierry Banyuls sur Mer larectorie@wanadoo.fr,vignesorientales@orange.fr 04.68.88.13.45 / 04 68 81 02 94 / 06 82 67 04 10 / 06 80 01 75 76 www.la-rectorie.com
Domaine Singla DE BESOMBES-SINGLA Laurent Rivesaltes/Camélas laurent.debesombes@free.fr 04 68 28 30 68 / 06 11 77 07 11; www.domainesingla.com
Domaine Le Soula Richards Walford UK & Gérard Gauby St Martin de Fenouillet Roy@r-w.co.uk See www.domainegauby.fr
Domaine Treloar HESFORD Jonathan & Rachel Trouillas hesfordj@hotmail.com,info@domainetreloar.com 04 68 95 02 29 / 06 50 88 21 70 www.domainetreloar.com
Domaine Trois Orris GRALER Joep Tarerach joep.graler@wanadoo.fr,troisorris@wanadoo.fr 04 68 05 29 19 / 06 75 02 51 00 www.troisorris.org
Chateau Valmy CARBONNELL Bernard and Martine Argelès-sur-Mer chateau.valmy@tiscali.fr,contact@chateau-valmy.com 04 68 81 25 70 www.chateau-valmy.com
Domaine des Vents PELEGRY Arnaud / C. CARRELAS Saint Paul de Fenouillet domainedesvents@wanadoo.fr 06 10 32 14 84 / 04 68 59 22 63
Domaine Vinci Emmanuelle VINCI / Olivier VARICHON Estagel Vinciemmanuelle@aol.com 04.68.52.04.99 06.18.49.11.21 www.domainevinci.com

MANY THANKS TO ALL OF YOU FOR YOUR TIME, KEEP UP THE GOOD WORK!


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